Strategic thinking & practical implementation to grow your brand.
I'm Nick Hayes, and I help brands grow — creatively and commercially.
With 15+ years leading global marketing at scale, working at both major advertising agencies and leading brands. I've repositioned one of travel's most recognizable brands across 17 markets, overseen iconic campaigns like Captain Obvious, and partnered with product and UX teams to unlock $450MM in incremental revenue. I've earned Cannes Lions and Effie Awards along the way — but what I'm most proud of is that the work actually moved the business.
Whether your budget is $50K or $300MM, I bring the same blend of creative rigor and commercial discipline — helping ambitious brands build marketing that wins hearts and grows revenue.
Brands I've worked with
For Profit
I've helped brands of all sizes, from big global brands to smaller CPG brands across a full range of categories. Tech, e-Commerce and marketplace, health and CPG all face similar challenges, the need to communicate a clear and compeling story. There are nuances but learnings and best practices can be applied across categories.
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Non-Profit
Non-Profit world is unique, stakeholder management is so important. Ensuring donors, activists and messaging are aligned is an essential requirement for growth.
Pediatric Oncology Summer Camp
Services
Brand Strategy & Positioning
I help you figure out who you are, who you want to be and why your customers should care. Developing competitive and industry analysis, audience insights, brand and messaging architecture.
I work with you to ensure a unified vision of the brand. Ensure alignment across the org through playbooks and messaging guidance to unlock the brand potential.
Go-To-Market Planning, Execution & Measurement
A brand is only as good as how you go to market. If no one knows you, do you exist? I can or work with you to create your annual/quarterly plans to grow your business in the short and long term.
I work with agencies and creative partners to develop the creative briefs to allow the teams to make truly cut-through work.
Plans are only as good as the inputs and ensuring clear measurement and optimization are essential.
Marketing Leadership & Scale
Every organization has unique challenges, and if you are expanding nationally or globally I can help design and setup a marketing organization at scale.
I ensure that marketing is done holistically avoiding silos while focusing teams on their strengths.
Awards
Cannes Lion
Hotels.com "Captain Obvious"
Effies
Pup-Peroni
Hotels.com "Captain Obvious"
Travel Category
"2016 Brand of the Year"